Advertise on vaeyc — EdTech & Education Advertising
vaeyc reaches an engaged audience of self-directed adult learners, online students, and L&D professionals. Here is how to work with us.
Quick answer: Advertising on vaeyc puts your brand in front of early-childhood educators, school and nursery leaders, and learning-and-development buyers through clearly labelled placements. EdTech advertising here means reaching a focused education audience rather than a generic one. To advertise on vaeyc, request our media kit and we’ll match a format to your goals.
Key takeaways
- Audience: early-years practitioners, school leaders, L&D and EdTech decision-makers.
- Formats: display placements, newsletter slots, sponsored content and campaign packages.
- Labelled: every ad and paid placement is clearly marked as advertising.
- Pricing: by format and flight — request current rates.
- Not for sale: independent editorial coverage and rankings.
Why advertise on vaeyc
Generic advertising reaches everyone and persuades no one. EdTech advertising works when it reaches people who actually make decisions about classrooms, curricula and professional learning. Our readers come to vaeyc for early-childhood education, teacher development and EdTech coverage, so a placement here lands with an audience already thinking about the problems your product or service addresses. That focus is the whole point: fewer wasted impressions, more relevance.
Who our audience is
- Early-childhood educators and classroom practitioners.
- Nursery, pre-school and primary school leaders.
- Professional-development and L&D specialists.
- EdTech founders, product teams and marketers researching the space.
- Researchers, trainers and resource publishers.
Advertising formats we offer
We keep a simple, honest menu so you can pick what suits your objective:
- Display placements across relevant articles and sections for awareness.
- Newsletter placements to reach subscribers directly.
- Sponsored content when you want to tell a fuller, labelled story.
- Campaign packages that combine formats over a flight.
- Partnerships for ongoing, multi-format relationships.
What makes a strong education campaign
The best-performing EdTech advertising respects the reader. Lead with the problem you solve for educators, be specific about who it is for, and avoid overclaiming outcomes you cannot support. A calm, credible message aimed at a professional audience consistently outperforms hype. We are happy to advise on how a placement will sit alongside our editorial so it reads well rather than jarring.
How pricing works
Rates depend on format, placement and flight length, because a single newsletter slot and a quarter-long campaign are very different commitments. Rather than publish figures that quickly go stale, we share current rates and availability on request. Tell us your goal and budget and we’ll propose the most effective mix. Request current rates.
Our standards for advertisers
- All advertising is clearly labelled and separated from editorial.
- We decline misleading claims, especially around children’s outcomes or guaranteed results.
- We don’t sell undisclosed or disguised paid links.
- Independent reviews, rankings and coverage are never influenced by advertising spend.
- We follow the FTC endorsement guidelines.
How to book a placement
- Request our media kit with a note on your product and goal.
- We share formats, audience details and current rates.
- You choose a format and flight; we confirm scheduling and specs.
- Your labelled placement goes live and we report on delivery.
About vaeyc
vaeyc is an independent early-childhood education, professional learning and EdTech publication produced by a named editorial team working to published standards. You can learn who we are on our about us page and reach the partnerships desk through our contact page or at partners@vaeyc.org. Every commercial placement on vaeyc is labelled, and our independent editorial coverage is never for sale.
Frequently asked questions
How do I advertise on vaeyc?
Start by requesting our media kit. We’ll share formats, audience details and current rates, then help you pick a placement.
What does EdTech advertising cost here?
It depends on format and flight. We share current rates on request rather than publishing figures that change over time.
Who will see my advertising?
Early-childhood educators, school and nursery leaders, and L&D and EdTech decision-makers who read vaeyc.
Can advertising influence your editorial coverage?
No. Editorial is independent and never for sale. Advertising and sponsored placements are always labelled separately.
Do you offer sponsored articles as well as display ads?
Yes. See sponsored content for labelled, long-form storytelling alongside display and newsletter options.
Can you share audience numbers?
We share audience and reach details in our media kit on request rather than publishing unverified figures.
Do you accept every advertiser?
No. We decline misleading claims and anything unsuitable for an education audience, particularly around children.
Can I run an ongoing campaign?
Yes — a partnership combines formats into a longer relationship. Ask us for options.
Do you have a media kit and education advertising rates?
Yes — request our media kit and current rates via the contact page; we share reach, formats and pricing on enquiry.
What education advertising formats do you offer?
Directly sold display placements, clearly disclosed sponsored content, and ongoing partnership campaigns.
Do you work with education advertising agencies?
Yes — we work directly with agencies and brands. Tell us your goals via the contact page.