Sponsored Content on vaeyc — Labelled Brand Storytelling
Quick answer: Sponsored content on vaeyc is a paid, clearly labelled article that lets your brand tell a fuller story to educators, schools and EdTech buyers. Unlike a guest post, you shape the message; unlike independent editorial, it is disclosed as sponsored. To commission sponsored content, request our rates and guidelines and we’ll help you plan a piece that reads well and stays honest.
Key takeaways
- What it is: a paid, labelled long-form article that tells your story.
- Best for: methodologies, case studies, product philosophy and thought leadership.
- Always disclosed: marked as sponsored, in line with the FTC endorsement guidelines.
- Editorial stays separate: sponsoring content does not buy independent coverage.
- Pricing: by scope and format — request current rates.
What sponsored content is
Sponsored content is a branded article, produced with your input and published on vaeyc under a clear sponsored label. It gives you space that a display ad cannot: room to explain your approach to early-years learning, walk through a real case study, or set out a point of view. Because it is labelled, readers know it comes from you — which, handled well, builds credibility rather than eroding it.
How it differs from other options
- Versus advertising: longer and narrative rather than a short placement.
- Versus a guest post: paid and brand-controlled, not unpaid editorial judged on merit.
- Versus independent editorial: disclosed as sponsored; our own coverage is never for sale.
- Versus a press release: a developed story rather than a news announcement.
What makes sponsored content work
The strongest sponsored articles earn their place by being genuinely useful. Teach the reader something, show your thinking through a concrete example, and let the value of your approach speak for itself. Educators are quick to spot empty marketing, so restraint pays. We’ll help you find an angle that serves the reader and your goals at once.
Topics that suit sponsored content
- A methodology or framework behind your product.
- An implementation case study with real, non-exaggerated results.
- Thought leadership on a trend in early-years or EdTech.
- A practical guide that showcases your expertise.
- Research your team has conducted, presented honestly.
Our disclosure standards
Every sponsored article carries a clear label so readers always know it is paid. We follow the principles in the FTC endorsement guidelines: disclosure is prominent, plain and unavoidable. We don’t disguise sponsored content as independent reporting, and we don’t sell undisclosed or disguised paid links inside it. This protects your reputation and ours.
What we won’t publish
- Misleading claims, especially about outcomes for children.
- Content designed to hide its sponsored nature.
- Undisclosed or disguised paid links.
- Attacks on competitors or unverifiable comparisons.
- Anything unsuitable for a professional education audience.
How to commission sponsored content
- Request our rates and guidelines with a note on your goal.
- We agree the angle, scope, format and timeline.
- You supply a brief or draft; our editors shape it to house style.
- We publish it with a clear sponsored label and confirm delivery.
About vaeyc
vaeyc is an independent early-childhood education, professional learning and EdTech publication produced by a named editorial team working to published standards. You can learn who we are on our about us page and reach the partnerships desk through our contact page or at [email protected]. Every commercial placement on vaeyc is labelled, and our independent editorial coverage is never for sale.
Frequently asked questions
How is sponsored content labelled on vaeyc?
Clearly and prominently as sponsored, following the FTC endorsement guidelines, so readers always know it is paid.
Can I write the article myself?
Yes, or supply a brief for our team. Either way it goes through an edit for clarity and house style before publication.
Does sponsoring content get me editorial coverage too?
No. Independent editorial is decided by our team and is never for sale. Sponsored content is separate and labelled.
How much does sponsored content cost?
It depends on scope and format. Request current rates with a note on what you’d like to publish.
Can I include links in sponsored content?
Relevant links to your own resources are fine within a labelled piece. We don’t sell undisclosed or disguised paid links.
How is this different from a guest post?
A guest post is unpaid editorial judged on merit; sponsored content is paid, brand-controlled and labelled.
Can you help with the idea?
Yes. We’ll help you find an angle that serves readers and meets your goals honestly.
Will you publish results or statistics we provide?
Only if they’re accurate and verifiable. We won’t publish exaggerated or unsupported outcome claims.
How much does sponsored content cost on vaeyc?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a education guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.